Tiger Woods, a golf legend, is set to continue the tradition of his iconic Sunday red attire, bidding farewell to his 27-year association with Nike. Reports suggest a new collaboration with TaylorMade, his current equipment sponsor, under the brand name ‘Sunday Red.’ This homage to the renowned Nike red T-shirt signifies a significant shift in Woods’ apparel branding.
The concept of Sunday Red originated in 2009 during Woods’ third stint with Nike, as evidenced by United States Patent and Trademark Office data. However, recent developments indicate that TaylorMade, through ‘TaylorMade Lifestyle Ventures LLC,’ has taken the initiative to trademark Sunday Red. The application, filed on December 13, coincided with the commencement of the PNC Championship.
Woods, when questioned about his future with Nike, remained cryptic, stating, “I’m still wearing their product.” TaylorMade’s application, currently in process, features an updated logo—a distinctive Tiger Stripes design incorporating the letters ‘S,’ ‘D,’ and ‘R.’ Although official confirmation is pending, job postings on TaylorMade’s site hinted at the brand’s venture into golf apparel.
The anticipation surrounding this transition heightened as Woods teased a major announcement during his appearance at Riviera, aligning with TaylorMade’s potential entry into the golf apparel business. Notably, TaylorMade only embraced Woods after Nike ceased its golf equipment operations in 2016, signifying a strategic move for both the golfer and the equipment giant.
The journey of Sunday Red reflects a fusion of golfing history and brand evolution. As TaylorMade navigates the intricate process of trademark approval, golf enthusiasts await the official unveiling of the iconic Sunday Red under this new partnership, marking a pivotal moment in Tiger Woods’ enduring legacy and the ever-evolving landscape of golf fashion.