**Roger Federer Reportedly Parts Ways with On Running: What Does This Mean for Tennis and Business?**
In a surprising turn of events, tennis legend Roger Federer has reportedly decided to sever ties with On Running, a Swiss brand he had been associated with since 2019. Federer’s partnership with the brand was not just about endorsement but also involved a significant stake in the company, approximately 3% valued at around $300 million.
The announcement comes as a shock to many, considering Federer’s pivotal role in On Running’s expansion, particularly in the realm of tennis. Since joining forces with the brand, Federer has been instrumental in attracting other tennis stars like Iga Swiatek, Ben Shelton, and Joao Fonseca to endorse On Running products.
The implications of Federer’s departure from On Running are multifaceted. On the one hand, it raises questions about the future direction of the brand, especially in the tennis market. Federer’s stature and influence in the sport have undoubtedly contributed to On Running’s visibility and credibility within the tennis community. His exit may leave a void that could be challenging to fill, potentially impacting the brand’s standing in the industry.
Moreover, Federer’s decision to divest his stakes in On Running raises speculation about his future involvement in the business world. After retiring from professional tennis in 2022, Federer ventured into entrepreneurship, with On Running being one of his prominent endeavors. His withdrawal from the company suggests a shift in focus or strategy, prompting speculation about his next business ventures.
Additionally, Federer’s departure prompts questions about the reasons behind this move. While the exact motivations remain undisclosed, it is likely that Federer’s decision was driven by a combination of personal and strategic considerations. Whether it was a strategic business decision or a personal choice, Federer’s exit signifies a significant development in the intersection of sports and business.
As fans and analysts await further developments, one thing is clear: Roger Federer’s departure from On Running marks the end of an era in sports entrepreneurship. His contributions to the brand’s success and his influence in the tennis world leave a lasting legacy, even as he embarks on new endeavors beyond the court.